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Our Central London Guitar Shop


Lucky Fret Music Co (formerly Vintage Guitar Boutique) is Central London’s premier independent guitar shop and coffee bar, showcasing an awe inspiring range of new, used and vintage guitars, amps and effects, along with the finest single origin speciality coffee. 

At Lucky Fret Music Co you’ll find original vintage gear alongside premium new models by historic and iconic heritage brands heralded the world over. In our beautiful showroom in Shoreditch, London we’re host to the finest vintage gear as well as an array of new dealerships from the likes of Fender Custom Shop, Fender USA, Gretsch, Martin Guitars, Faith Guitars, Guild Guitars, Vox Amps, Supro Amps and so much more.

Here you’ll find expertise that’s second to none, a friendly and honest service providing players, collectors and investors with the very best in new, vintage and used guitars, amps, effects and accessories. When it comes to vintage Fender, Gibson, Martin and Gretsch our specialists are unrivalled, and we have extensive experience when it comes to rarer niche brands. We search internationally for the very finest collectors pieces from affordable player models to investment grade.

With such an impressive vintage collection, we absolutely had to have to very best of new guitars available. We’re proud to be one of the few Central London dealers for Fender Custom ShopFender USAGretsch, SquierFaith GuitarsGuild Guitars and countless more. We can also boast regional exclusives for the likes of Mastery Bridges, Fuzzrocious Pedals and Hologram Electronics

We’re also very proud to house one of the finest boutique effects pedal selections in London and Nationwide! Effects pedals from the likes of Chase Bliss Audio, JHS Pedals, Earthquaker Devices, Walrus Audio, Hologram Electronics and Fuzzrocious to name but a few. We believe in selling gear of the highest quality in design and build, so whether you’re taking those first tentative steps into playing guitar, expanding your rig or looking for industry standard or investment grade pieces we’ll have the right thing for you.

We hope to see you all soon!

The Team @ Lucky Fret