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Vintage Guitar Boutique is now Lucky Fret Music Co!

Posted by Steve Hove on

Since our inception in 2011, we at Vintage Guitar Boutique have represented a huge range of new and vintage products. We have always strived to be on the progressive side of music retail, providing our customers with the best guitar shop experience possible, both in store and online. So after many months of planning we are very excited to announce the arrival of Lucky Fret Music Co., a new chapter in our journey. Whilst we have set about remodelling our central London guitar shop and developing our new website, we have worked hard to ensure that our core principles remain the same as ever; only the best products and expert knowledge from people as passionate about their instruments as you are. Changing our name to Lucky Fret Music Co. gives us the opportunity to widen our focus to a broader range of gear, and whilst vintage will always be a key part of our business we can also focus on bringing our customers the very best selection of new instruments from manufacturers we believe in.

Our Central London Guitar Shop

As a key part of London’s guitar shop landscape we remain proud to stock brands such as Fender Custom ShopFenderGretschMartin Guitars, Guild Guitars and Vox, the likes of which have been music industry staples for the best part of the last century. We will also continue to be proud stockists of Squier, Faith Guitars, Danelectro, Mastery, Supro and countless other brands, ensuring that we truly have something to offer everyone among a diverse selection of products that will continue to grow. In the last few months alone we have welcomed in to the store an awe inspiring selection of instruments from the Fender Custom Shop, truly representing the pinnacle of electric guitar craftsmanship, and a range that we will continue to expand over the coming years.

Much as with Vintage Guitar Boutique, Lucky Fret Music Co. will remain committed to finding the finest and most exciting new products from independent manufacturers all over the world. In the last few months we have expanded our effects pedal range to include Earthquaker Devices, JHS Pedals, Chase Bliss Audio, and Walrus Audio alongside brands such as Dr Scientist, Frederic Effects and Death By Audio that we have worked with for many years. We can safely say that we boast one of the best selections of boutique guitar effects pedals both in London and Nationwide! As Lucky Fret Music Co. we are pleased to announce the addition of Hologram Electronics and Fuzzrocious Pedals to that every growing list, and we will look to ensure that we always have the coolest and most boundary pushing effects available to try both in our London guitar shop and online.

After months and months of work we are finally in a position to share Lucky Fret Music Co. with you all, and are extremely excited to get under way with this new chapter. We look forward to sharing a lot of new things with you, including a host of brand new video content on our Youtube channel, and more new and vintage gear as it arrives. We are also pleased to say that many things will stay the same. The atmosphere will still be relaxed and welcoming in store, our staff will be happy to help you with expert advice in any way we can, we will still have a first class luthier working on site and will always have the best possible selection of products available both in our London shop and our online store. Take comfort in the knowledge of our industry leading returns policy and price guarantee too… if you find it cheaper elsewhere in the UK, we’ll beat that price!

We are all very proud of what we achieved with Vintage Guitar Boutique, and we’re hugely excited to welcome Lucky Fret to the London guitar shop landscape! Creating Lucky Fret Music Co. has certainly been a labour of love, and we sincerely hope enjoy what we have to offer. 


The Team @ Lucky Fret Music Co.

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